Summary: In this episode of the litigation quality PatentCast Craige explains how Arctic Cat successfully enforced and monetized its patent with a patent license to Honda and in litigation against BRP, the maker of and infringing “Sea-Doo” personal watercraft.
This case has 4 great business lessons involving how to:
1) Overcome obviousness
2) Mark your products with your patent number
3) Get an on-going royalty and
4) Treble damages from the infringer!
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